We're talking about running shoes:

When we talk about the most popular running shoes, we usually look at Strava reports, recommendations from specialized media, or the latest releases from brands. However, there's another particularly valuable indicator: the actual purchase decisions of runners in a specialized store.

At BeUrban, we analyze thousands of sales each year to understand how the market is evolving. In this report, we review the main trends observed in 2025 and their evolution during 2026. To get a more accurate picture, we group different versions of the same family: for example, Nike Pegasus 41 and Pegasus 42 are analyzed jointly as Nike Pegasus.

This is not a ranking of the entire Spanish market nor a sponsored list. It is an interpretation of our internal data that reveals what runners are looking for when choosing their next training shoes.

What were the best-selling running shoes in 2025?

Although new models arrive each season, the most established families continue to occupy the top positions. Nike, Brooks, HOKA and ASICS maintain a special prominence in the daily training segment, where runners often prioritize comfort, cushioning, durability, and versatility.

The data also shows interesting movements. Some families maintain very stable demand, while others grow and close the gap on traditionally dominant models.

Evolution of the main running shoe families at BeUrban, 2025 vs. 2026.

Nike Pegasus remains a benchmark

The Nike Pegasus family continues to be among the most demanded by those looking for versatile shoes for regular training. By analyzing its different versions together, we see that it maintains a leadership position and remains one of the most chosen options at BeUrban.

Its balance between cushioning, durability, and comfort largely explains this continuity. It doesn't aim to be the most extreme option in a single characteristic; precisely because of this, it fits very different profiles and a wide variety of asphalt training.

Brooks Ghost continues to grow

If there's one family that's gaining traction season after season, it's Brooks Ghost. Our data reflects sustained growth that places it among the most demanded training shoes by our customers.

Its combination of comfort, stability, and a balanced stride makes it a very solid alternative for accumulating miles. It's a particularly interesting proposition for those seeking predictable and comfortable sensations in their daily runs, without the need to resort to a shoe oriented towards fast paces or competition.

ASICS Novablast confirms its rise

A few years ago, ASICS Novablast was a different proposition within the training catalog. Today, its situation has changed: the family has gained recognition, and our data shows a very positive evolution.

This growth coincides with its international popularity. Strava's *Year in Sport 2025* report positioned ASICS Novablast as the most used running shoe by its community, followed by Nike Pegasus and HOKA Clifton. Although platform usage data and specialized store sales measure different realities, both sources point in the same direction: Novablast is now competing with the most established families.

HOKA Clifton maintains its strength

Another highly accepted family is HOKA Clifton. Its balance between cushioning, lightness, and comfort means it continues to be a popular choice for long-distance training and for preparing for goals like a half marathon or marathon.

Competition in this segment is increasing, but Clifton maintains a prominent position among our customers' preferences. Its continuity demonstrates that many runners value both new developments and the trust provided by a well-known family.

An increasingly fragmented shoe market

One of the most interesting conclusions from the analysis is that the market is more balanced than a few years ago. Runners no longer choose only a brand or model based on its popularity: they look for a shoe suitable for their running style, weight, pace, usual distance, and athletic goals.

This explains why families like Pegasus, Ghost, Clifton, Novablast, or Vomero share the spotlight and why the differences between them are narrowing. It also confirms something we see daily in our stores: there isn't one "best shoe," but rather options that are more or less appropriate for each runner.

Do BeUrban's sales align with Strava's trends?

In general, yes. Strava shows which shoes millions of runners log in their activities; our analysis reflects which families BeUrban customers buy, many of them after receiving specialized advice.

The sources and methodologies are different, so they should not be compared as if they were the same ranking. Still, both point to a common reality: training shoes that offer a good balance of comfort, cushioning, and versatility dominate.

Report Methodology

This analysis is based on BeUrban's internal sales data for 2025 and the evolution recorded during 2026 up to the article's update date.

All versions of the same family are grouped under a single name. This way, version changes do not fragment sales or alter the interpretation of the trend. The results describe the purchasing behavior observed at BeUrban and do not represent the entire Spanish market.

Expert Opinion: Alberto Navarro

«The data confirms something we see every day when advising runners: there isn't a perfect shoe for everyone, but there are families that stand out for responding well to very different profiles. Pegasus, Ghost, Novablast, and Clifton remain among the most chosen because they offer comfort, reliability, and versatility for training all year round.

We also observe that runners are increasingly well-informed. They no longer just look for the most popular model, but rather a shoe suitable for their weight, pace, stride, and goals. This evolution explains why the market is more fragmented and why different proposals can coexist among the favorites. The true value of this data is not to point out the best shoe, but to help us understand what each runner needs.»

— Alberto Navarro, running expert at BeUrban

The trend for 2026

The 2026 data is still provisional, but it points to a more competitive and fragmented market. Historic families maintain their strength, while growing models like Novablast and Ghost gain presence.

At BeUrban, we will periodically update this report to analyze which shoes consolidate their position and which gain prominence. Because understanding what runners buy is also a way to understand how running is evolving.