OUR PASSION
At Be Urban Running we love sport and everything it represents. For us, effort and dedication are fundamental values in life and in sport. We are very proud to be part of the lives of those who decide to make sports an important part of their daily routine. From those who start their day with a morning run to those who enter the mountains at full speed, to those who train hard to improve themselves day after day. In our store, you will find everything you need to take your performance to the next level. We want to accompany you on your path to success and be part of your community.
We are not a typical sports store, we are specialists in running, trail, athletics and fitness. We have the best brands and their most exclusive products to offer you the best weapons for your challenges. Furthermore, we are concerned about the environment and sustainability. For this reason, we offer the maximum sporting goods made with materials from recycling. All our items for sale are original sports brands, which guarantees the highest quality.
Welcome to the Be Urban Running community! We are here to support you on your path to your goals and to make you feel part of our family.
OUR HISTORY
In 2012, a group of runners from Elche came together to start an adventure where they could access high-quality running gear in their city. This led to the birth of Be Urban Running, a specialist running store that became the seed of the company and its philosophy.
Since then, the brand has grown and expanded to different cities. Currently, they have six specialized running stores and four multi-sport and sportswear stores in the provinces of Alicante, Valencia, and Murcia.
In 2018, the brand updated its website to offer its vision to all runners and continue moving forward into the future. Additionally, they have an Outlet in Elche that offers products at unbeatable prices.
Today, BeUrbanRunning.com continues to run towards the future, setting goals and achieving objectives. Their team is made up of people passionate about their work and about running, and they constantly work on their improvement and evolution.
MISSION
Offer people passionate about running, trail running, athletics and fitness the best weapons for their challenges, through the distribution of original sports products from the best brands and collaboration with sustainability.
VISION
To be the national reference store specialized in running, trail, athletics and fitness, offering the most exclusive and highest quality products, and being recognized as leaders in the promotion of a healthy and sustainable lifestyle.
VALUES
Passion for sport, commitment to quality and authenticity, collaboration with sustainability, excellence in customer service, professionalism and market leadership.
