Meet the experts at Be Urban Running store

Much more than a running store: meet the experts at Be Urban Running

Buying running shoes is easy... Choosing the right ones for your weight, running technique, goals, or the race you're preparing for is another story. That's why at Be Urban Running, we've always championed a very clear idea: behind every recommendation, there should be real experience.

And when we talk about real experience, we're talking about people who have been European Champions, Spanish Champions, international athletes, coaches, sports nutrition specialists, UTMB finishers, or participants in some of the most demanding endurance races in the world.

Because when you visit any of our stores in Alicante, Elche, Valencia, or Murcia, you don't just find products. You find people who live and breathe running every day.

Why do the experts at Be Urban Running make a difference?

The internet is full of opinions, videos, and comparisons. However, there's something no algorithm can replace: the experience of someone who has trained for years, competed at the highest level, and knows firsthand the real needs of runners.

That's why our experts actively participate in:

• Technical product advice.
• Shoe and equipment testing.
• Internal training sessions.
• Sporting events.
• Social runs.
  
• Activations and sports experiences for runners.

The goal is simple: to offer specialized advice based on real experience.

Andrés Astrúa: the experience of an ultra-distance master

When it comes to ultra-distance, experience matters more than any technical specification.

Our colleague Andrés Astrúa has over 15 years of experience in the world of trail running and endurance.

Among his achievements is finishing the UTMB Mont-Blanc, considered one of the most demanding and prestigious trail running events in the world.

Additionally, he has participated in races over 100 kilometers and Backyard Ultra events, developing deep knowledge in:

• Trail running.
• Ultra-distance.
• Competition strategy.
• Technical mountain gear.

He is currently part of the Be Urban Running Alcoy team, providing a practical and real vision of endurance sports.

Jesús Sepulcre: an athletics benchmark in Elche and Alicante

To talk about Jesús Sepulcre is to talk about a life dedicated to athletics.

A former international athlete, middle-distance specialist, and European Master M35 cross-country and relay team champion, his career makes him one of the most recognized figures in Elche athletics.

He currently works at Be Urban Running Elche, where he contributes his experience as a runner and specialized coach.

But his role goes far beyond a single store.

Jesús is a technical reference for the rest of the Be Urban Running Alicante team, participating in training, advice, and product analysis to help all runners receive the best possible service.

His experience covers:

• Middle-distance athletics (800 to 3000 meters).
• Running technique.
• Running training.
• Sports performance.

Santiago Navarro: over 30 years dedicated to running and trail running

Few people have as much experience in the world of running as Santiago Navarro Santamaría.

With over three decades involved in athletics and trail running, he has represented Spain in competition and has been crowned Spanish Trail Running Champion in the Master 35 and Master 40 categories.

He currently combines his role as a coach with his participation in events, activations, product testing, and sports experiences at Be Urban Running.

His experience makes him a reference for runners seeking advice on:

• Trail running.
• Training for mountain races.
• Technical equipment.
• Preparation for endurance events.

Amelia Gutiérrez: building community through sport

Running is also about community. And that's where Amelia Gutiérrez's work stands out.

A coach at Club Cronos de Murcia and coordinator of the Efecto Runner Social Run, she works every day to bring sports closer to runners of all levels.

Her work within Be Urban Running Murcia is closely linked to the development of sports experiences, meetups, and activities that help more people get started and enjoy running.

Her experience focuses on:

• Sports training.
• Community management.
• Social runs.
• Organization of sporting activities.
• Promotion of women's sports.

José Luis Mulero: nutrition is also part of performance

Training well is important. Eating well is too.

José Luis Mulero is a nutritionist specializing in sports performance and collaborates with Be Urban Running Murcia, helping runners and athletes optimize their nutrition.

Through his project @nutre.mule, he addresses fundamental aspects for any runner:

* Energy during races.
* Recovery.
* Body composition.
* Sustainable eating habits.
* Nutrition applied to performance.

Because running more doesn't always mean running better. Often the difference lies in how we fuel our training.

Alberto Navarro: when a passion for running meets industry knowledge

At Be Urban Running, we also have profiles that combine sports experience with market knowledge.

Alberto Navarro Díaz has over eight years of experience working with some of the most important brands in the running world, participating in launches, activations, events, and sports experiences.

One of Alberto's greatest sporting challenges came in 2023 when he became the first Spaniard to run in The Speed Project Atacama, one of the world's most demanding ultra-distance races in the Atacama Desert, Chile. It stands out for its alternative format, the absence of traditional rules, and extreme conditions. He was also accompanied by our colleague Borja Ortuño Soler, a runner and road running expert at Be Urban Running Valencia.

This combination of professional and sports experience allows him to provide specialized insight into:

* Running trends.
* Sports equipment.
* Product testing.
* Runner experience.

He currently participates transversally in actions, events, and activations for Be Urban Running Valencia, Elche, Murcia...

Experts who support our stores in Alicante, Elche, Valencia, and Murcia

One of Be Urban Running's great strengths is that knowledge is not confined to a single store.

Our experts actively collaborate in team training, product testing, and technical advice for all stores.

This means that whether you visit a running store in Alicante, a running store in Elche, a running store in Valencia, or a running store in Murcia, you will receive advice backed by runners, coaches, and specialists with real experience in competition and performance.

Because we believe that the best recommendation always comes from someone who has experienced the sport from the inside.

According to our expert Alberto Navarro…

“Today, any runner can find hundreds of opinions about a shoe online. But what's truly important is understanding which one fits you. Our job is precisely that: to listen to the runner, understand their goals, and help them find the equipment they really need. The experience of the entire team allows us to offer much more personalized and useful advice than a simple generic recommendation.”

More than a running store

At Be Urban Running, we sell shoes, apparel, and sports equipment.

But above all, we share a common passion: running.

That's why behind every recommendation, you'll find people who have competed, trained, learned, and lived this sport for years.

And that experience is probably the best product we can offer you.