On Cloudsurfer Max: the new paradigm of comfort
On Cloudsurfer Max: The New Paradigm of Comfort On Running once again raises the bar in the running world with the launch of the new Cloudsurfer Max,
Shoes designed to offer maximum cushioning, comfort, and stability.
This model represents the perfect fusion between the lightness and fluidity of the Cloudsurfer 2 and the protection of the Cloudeclipse,
With clear improvements that make it an ideal option for long runs and runners who don't want to sacrifice a smooth and efficient stride.
What are the characteristics of the On Cloudsurfer Max?
If there's one thing that defines the new On Cloudsurfer Max, it's that they don't want to go unnoticed.
And not just for their aesthetics, where the upper contrasts with eye-catching details, but for what they offer with each stride.
These shoes are not just filling any gap: they are set to be at the top of the Swiss brand's catalog in terms of cushioning, protection, and comfort. And they do so with a clear evolution from previous models like the Cloudsurfer or the Cloudeclipse.
The first thing that catches the eye is their generous stack height: 37 mm in the heel and a 6 mm drop. On had not ventured into such a high profile until now, and that positions the Cloudsurfer Max as the shoe with the most "height" from the brand to date. But it's not just about volume: the key is how that volume performs when running.
The midsole incorporates a double layer of CloudTec Phase™, a technology already seen in the Cloudsurfer 2, which offers a fluid and smooth transition, absorbing impacts without stiffness. This system works in harmony with the Helion™ superfoam, providing a cushioned stride without losing dynamism. The big news is that the Speedboard™ has been removed, that characteristic plastic plate of other On models, so that nothing interrupts the sensation of softness.
As for the upper, there are also substantial changes. The collar area opts for a more minimalist construction, with a knit fabric that adapts like a sock. The tongue follows this line with a less prominent structure, and the reinforcements in the eyelets ensure a firm fit without pressure. All this is complemented by a light and breathable mesh upper, which keeps feet cool even on long runs.
On the outsole, On has added strategically placed rubber pads, which improve grip and provide that extra security that is appreciated when changing pace or dealing with less clean surfaces.

What type of runner will get the most out of them?
The Cloudsurfer Max are designed for those who prioritize comfort above all else. They are not intended for competition, but for logging miles with good muscle sensation and without punishing the joints. Their generous structure provides stability and support.
This makes them an ideal option for heavier runners or for those who are in the process of building volume without overdoing it.
They are perfect for long runs, recovery training, or even for runners returning from injury who want a shoe that "cushions" their landing. Thanks to their moderate drop and the softness of their midsole, they can also work for lighter runners looking for a different shoe for their slower sessions.
Who do they compete with in the market?
With this offering, On presents a clear alternative to models like the Nike Invincible 3,
The ASICS Gel-Nimbus 27 or even the HOKA Bondi. All of them share that maximalist approach where cushioning and comfort are paramount, rather than speed or responsiveness.
You can now get them on our website.